At the entrance of my college when I was parking my
car, I heard someone calling desperately “Madam please wait, it’s me here.” I
turned back casually realizing the person approaching towards me. To my surprise, the person was from an
entrepreneurship cell whom I had met just once while taking interviews of
students. In a rush, he pleaded me to take communication skills session for engineering
students for just an hour the same day!! Awkwardness struck me, as in such a
situation while I was getting late for my own session waiting in the parking
area trying to park my car, I had to
tell him that it will not be possible for me to manage at such a peak hour on
such a short notice. And, I did it! I said a sharp no to him. However, he
continued saying he would call me later and talk, once I am done taking my
first two-hour session.
Eventually, I agreed half-halfheartedly to conduct the
session on communication skills which is a vast topic to be covered in an hour.
Before reaching the seminar hall I was unsure on what exactly to speak. However
the word entrepreneurs clicked my mind and their I started with the session-
may it be an entrepreneur, a businessman, serviceman, or for that matter an
house wife also, communication is a tool which is highly essential and also the
simplest tool for every individual living on this planet; Only if used with
awareness. To be precise, Like our body needs healthy food to have an healthy
body so is the effective communication essential for effective daily routine in
personal as well as professional life.
When the word awareness comes in Picture it has to be our
sense organs – the eyes, nose, feel, ears, Tongue. From which for effective
communication Eyes (Visual mode), Ears (Auditory mode) and Feel (kinaesthetic
mode) are the highly essentials.
Let’s take examples of the advertisements that we
regularly watch. Fairness creams advertisements talk about the products
efficiency to make the consumer look good so that they can feel confident and
can be successful using it. Here, they tap the audience by preparing relevant
songs/Jingles (Auditory mode), a fair looking beautiful model uses the product
and shows the fairness results (Visual mode) and also her success using it is
been efficiently portrait (Kinaesthetic mode). In this case, all the three
sensory organs have been efficiently captured by the product advertisement
department giving new heights to the sales of the product.
Let’s try and understand another example of ads from
mobile phone companies. Some companies market on only the camera feature of the
product so the consumers who are majorly interested in taking their beautiful
selfies and posting those will buy it first. Again the ad will have a beautiful
model taking her selfies and posting it getting pool of likes. Accompanying
will be a beautiful song in the background to make the ad catchier. Now, the ad
has impressed the consumer visually, kinaesthetically & through auditory
mode also. In this case, the product
sales department already knew the consumer they wanted to tap and so they did
it with the efficient advertisement!
So by understanding the above examples we can conclude
that the industries are tapping the audience considering the sensory organs as
the most important tool for marketing. Eventually, with almost all the products
and services it’s the costumers sensory organs that is needed to be appealed
only then the service or the product is marketed well. (Let us start observing
the advertisements with this perception it will be learning with Fun!)
“Effective communication in simple terms is response that you
get” If with your communication you wanted the XYZ result and you receive it,
Bingo! You have communicated effectively.
So, let us start to observe and understand our sensory
organs first to better understand that of others to become successful
entrepreneurs. A successful person is one who understands the
science of using sensory organs well.
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